Seamless Checkout Experience with BT Series POS: A Game-Changer for Retailers

Fast checkout at retail stores is now a key factor behind their profitability. At an outlet, the likelihood of a product reaching the checkout counter appears to be directly linked to the queue wait time, perceived and real. Why? 

Customers have never had as many shopping channels ─ such as quick commerce platforms, offering 10-minute delivery ─ to choose from as they do today. Hence, when customers encounter a long queue at a retail outlet, they are likely to compare their service satisfaction with online shopping, challenging store owners to keep up. 

This is where touch-responsive POS (touch billing machines), such as BT Series, can be a game-changer. 

Setting the Scene for BT Series: A Snapshot of the In-Store Checkout Process in Retail

To understand the impact a multi-touch POS system as robust as the BT Series can make, let’s look at these industry data points put forth by an article by Chain Store Age, a leading publication in the retail sector. The article, quoting an industry report, reported the following, illustrating the challenge a long checkout experience poses in converting “items added to the cart” into “items purchased”: 

  • In-store wait times have increased by 61% since 2022 and by 22% since 2023. 
  • Wait time causes dissatisfaction in 43% of customers (roughly around 4 out of 10 buyers); this discontentment has risen by a whopping 126% in recent years. 
  • Prolonged wait times discourage approximately 80% of consumers from shopping at the retail outlet. 
  • Retailers lose business to competition as 40% of the buyers, who decide to cancel their purchase due to a long queue, seek alternative outlets. 

While this data mainly refers to US consumers, the figures are likely to be indicative of Indian consumers and those from developing countries because of the increasing popularity of omnichannel sales. Let’s discover how the BT Series can help retailers in queue-busting.

Why the BT Series Touch POS (Touch Billing Machines) are Retail Game-Changers

  1. Top Line Processor Enabling Super-Fast Performance 

Both touch billing machine (POS) models boast the powerful Intel 13th Gen Raptor Lake processors (i3/i5/i7), the key factor behind the service speed of the device. Due to the processor, the billing terminal functions optimally even during peak hours. Here is a quick summary of the processor, demonstrating why the POS is a must-have for retailers in need of effective queue management: 

An Overview of the Processor’s Composition 

The processor has the “multiverse core” or performance-hybrid architecture, featuring Performance cores (P-cores) and Efficient cores (E-cores).  

In simple terms, a core is a processing unit capable of performing tasks independently. This means the greater the number of cores, the more robust the performance of the device. Further, P-cores focus mainly on complex functions, striving to achieve them swiftly, while E-cores multitask and take care of the L3 cache up to 36 MB, and background tasks. The 24-core processor consists of 8 P-cores and 16 E-cores, powering formidable clock speeds of 5.8 GHz. For the layman, clock speeds refer to the time taken by the processing unit to complete a cycle, i.e., an instruction. 

Impact of the Processor on the POS Terminal’s Performance 

In a high-speed retail environment, the P-cores of the 13th Gen Raptor Lake processor ensure quick billing with the help of the 16 E-cores, which boost Intel Smart Cache, allowing quick retrieval of key data points such as: 

  • Frequently used modules,  
  • Buyers’ purchasing history,  
  • Ongoing trends,  
  • Applicable offers 

Given the processor’s capabilities, it suffices to say that no matter the complexity of the task at hand, this model of multi-touch POS terminals can effectively minimise lag, keeping the queues moving. The processor speed also influences the efficiency of the billing terminal in communicating with peripherals and side attachments such as RFID, MSR, FPU, iButton, and BCR. 

2. 15″ Multi-Touch LCD for Smooth User Experience, Cross-selling, & Upselling 

The display of the multi-touch POS system is responsible for an intuitive user experience because its functionality mimics day-to-day gadgets, including smartphones and tablets. Apart from the large display area, the touchscreen ensures several user-friendly actions such as zooming, dragging, swiping, and simultaneous multi-user input, amongst others. The host of actions enabled by the multi-touch capability of the display speed up the checkout process by allowing the cashier to swiftly modify items in the cart. 

Similarly, when the easy-to-use POS (touch billing machine) has a dual-touchscreen setup, customers can also add or remove items from the cart, further making the billing process satisfactory as well as quicker. Hence, the device is ideal for cross-selling and upselling as it triggers impulse buying, thereby boosting sales and profitability. 

The upselling and cross-selling opportunities powered by a multi-touch POS system have another advantage. As a buyer scrolls and swipes through suggestions that the customer-facing display offers, the patterns of selecting the items are captured by the device, offering insights into consumer behaviour. Combining such understanding of the customer with the buyer’s information stored in the ERP can be leveraged to: 

  • Personalise cross-selling and upselling options 
  • Send more relevant promotions via email, SMS, and WhatsApp marketing campaigns.  

3. The Ideal OS: Enhancing the Power of the Touchscreen POS (Touch Billing Machine) 

The POS systems run on Windows 10/11 IoT LTSC, which has fewer bloatware, offers 10+ years of security updates without forced feature updates, and runs low background tasks, ensuring long-term software stability. These attributes of the OS make it perfect for fast tasks as required by the retail industry. 

Wrapping Up

The BT Series POS terminals by POSIFLEX have been designed as an efficiency booster that leverages the Intel 13th Gen power and high-responsive touchscreens to reduce wait times, streamline operations, and stay ahead of the competition.   

Elevate your checkout process today with the POSIFLEX BT Series and contact us now to learn more! 

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