One of the key usefulness of secondary POS monitors, especially touch screen monitors is to leverage the buying impulse that customers are likely to have when they are on a shopping spree or are overstimulated with all the products strategically displayed around the store. In this blog, we will try to look at steps retailers or food joints can take to trigger upselling and cross-selling at the check-out and around the store, including the use of customer-facing screens, creating a holistic strategy to drive sales volume.
Leveraging Second POS Monitors to Maximise the Impact of Impulse Buying, Personalised Offers, and In-store Branding
The following are key pointers to keep in mind to make the best of secondary monitors, POS peripherals such as store/ kitchen displays, and the data-crunching capabilities of POS systems powered with AI:
- Make the purchase decision look natural using the purchase history database
An old trick that businesses use to unlock the purchase history at the check-out is to ask for the customer’s phone number or other contact information. An important thing to remember here is that the customer, as per law, is not bound to such these details, and in fact, in some cases can consciously refrain from offering contact details to escape personalised marketing offers. However, often, customers do not question the process and have come to consider the promotional follow-up texts and emails as the natural extension of their shopping experience.
In the case of repeat customers who have shared their contact details, businesses can use the interactive, secondary POS monitor to display items they usually purchase, thus potentially initiating a higher volume sale. The interactive ability of the monitor offers the customer a choice of selecting the additional items suggested, including the specific items they want to buy and the number of units. This element of choice ensures that the customers feel that they are in control of the shopping experience as opposed to being manipulated into purchasing more things than they need.
If it is the customer’s first purchase with the store or the franchise, or the buyer has declined to offer their contact information, this cross-selling exercise can still be put in place. By analysing the purchase patterns of hundreds of other customers, an intelligent suggestion list for additional items can be offered. This is where the POS system’s role as a smart, centralised repository of business data comes in handy.
- Add discounts or offers at the check-out
Secondary POS monitors could display how buyers could avail of more value-for-money deals on the item in the cart if they paid an incrementally extra amount (bundle offers such as “Buy 2, Get 1 free”, or discounts on a bigger packet of the same product). The monitor must, in this case, show the discount percentage that buyers would enjoy if they chose to go with the upselling effort. Similarly, while cross-selling, an attractive discount on the bouquet of items can encourage the buyer to spend more.
Another great use of the customer-facing POS monitor touch screens is that it can leveraged to inform customers about a premium alternative. In seasons where stores want to make the most of their inventory, the device can be used for promoting a more expensive alternative at a slightly discounted price, thus effectively selling the same quantity of the type of item that the buyer was looking for but earning more in the process. During clearance sales as well POS systems are effective tools because upselling or cross-selling at the billing counter can help mitigate loss.
Worth noting, a key use case of the POS when cross-selling or upselling is that the device can offer smart suggestions based on the inventory level, thus preventing the business from the embarrassment of making a sales pitch that cannot be fulfilled.
- Create an urgency, Make offers feel exclusive
Using the power of AI, the POS system can display on-the-spot, limited-time offers on the touch screen secondary POS monitors based on the number of loyalty points accumulated, the order volume, and the type of items in the card. Such offers not only feel personalised but also are often too lucrative to let go. Notably, the AI algorithms, which power these smart suggestions, must be programmed by keeping the overall profitability of the business in mind.
During these offers, the touch monitor facing the customer can also inform how in-demand one of the items is or the dwindling inventory of a certain product. A sense of scarcity is key in making a discount more customised than it otherwise seems. It goes without saying that personalised offers are great at driving customer satisfaction and building a loyal clientele because they suggest that business are aware of their needs and, thus, proactive in meeting customer demands.
Additionally, other strategies can be used to drive sales further. For example, post-purchase vouchers that are valid only for a short period are great instruments to repeat this entire cross-selling and upselling effort if it is profitable enough for the business.
- Go beyond at-the-counter impulse buying, Tell a story
POS peripherals such as display screens can be instrumental in creating upselling or cross-selling. These displays can highlight models wearing different accessories with one of the items customers are likely to purchase or a group of food items that can make a great meal at the QSR (Quick Service Restaurant). This form of in-store marketing can make the smart suggestions on the secondary POS monitory at the billing counter feel natural while also prompting the buyers to make unplanned purchases that appear to be a great bargain.
- Provide realistic bundle offers
A cross-selling or upselling effort may look artificial if the total bill amount when the suggested items on the secondary POS monitors are added becomes too expensive, however useful this set the products may be. A balanced increase in the order value is not only less gimmicky but indicative of whether the business cares about the customer’s financial well-being.
Key Considerations During the Shopping Experience
Here are a few steps that can complement the impact of secondary POS monitors:
- Ensuring that the use of a bundle of products likely to be suggested at the check-out is illustrated on store/kitchen displays at the outlet
- Placing items that are frequently bought together close by
- Training the staff and cashiers to be well-versed with all the offers and their technicalities
- Spreading out on-floor sales executives evenly to make sure that the impact of human touch is optimised in overall the cross-selling and upselling effort
- Leveraging staff to understand the unique needs of the customer
- Encouraging the staff to use friend-and-family discounts for repeat customers to foster brand loyalty (keep an eye on the fact that they don’t overpromise)
- Making sure that the POS system runs with minimal downtime, leading to effective queue management and quick billing
- Implementing smoothly operating billing hardware peripherals
- Conducting audits to be sure of billing accuracy
Looking for the Perfect Secondary Monitor POS Peripheral?
As one of the market leaders in billing terminal hardware and peripheral products such as secondary POS monitors, printers, and programmable keyboards, Posiflex can offer retailers and F&B outlets a top-of-the-line infrastructure for upselling and cross-selling. Our robust products not only come with extensive warranty periods and a wide network of servicing experts, but we also help you select the right set of hardware needed for your business setup.
Curious to know more about our sought-after products such as touch screen monitors?
Contact us to implement an affordable and best-in-class digital transformation journey today!
Published on 27th January 2025
