• 28 Sep 2018
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Collaboration right Technology Breaks Barriers and Transforms Business

Retail Pos System analytics has changed the way businesses ask and answer questions. It is about relevance and contextualization. Rather than just assuming a consequence of a product strategy, analytics help you calculate it. Integration is not just happening with data but today’s technology weaves all the physical and digital aspects of a business.

Cross-functional collaboration has become the new buzzword. Getting useful insights from various platforms and putting them together to get a unified view is inevitable to understand the various aspects of a business. This is why businesses are digitizing the internal processes in all possible ways. At the end of the day, decision-making matters in a data-driven organization.

Point of Sale systems in India

Labor hours are one of the biggest expenses in today’s automated world. This is especially true when it comes to retail and logistics in India. Warehouses spend most of their revenue to pay the employees so it is imperative to ensure that you get the most of the labor hours.

Employing supervisors and spotters can be helpful but it is humanly impossible to monitor every employee and track down their check in and check out times. This is why most of the companies are automating the employee check in and check out using technologies like the PIN, RFID, NFC, biometrics etc.

Rather than investing so much in devices that only monitor the check in and check out, you can use collaborative technology where one device can cater to different needs. One such collaborative technology is the employee check-in and check-out feature in the POS devices.

These POS devices enable you to find out who is logged in to which machine and at what time. This would help in the minimization of employee theft and other fraudulent activity besides helping you track the labor hours of every employee at the counter.

Retail POS system for feedback collection

Taking customer feedback can be done by many methods like asking them to fill a form, sending them a message with a link to provide feedback after they make a purchase, make your employees request for feedback etc. But these methods may not give you the exact feedback due to a bunch of reasons.
Here are a few:

  • Filling a feedback form would take a lot more time than just giving a star rating. Customers may not be very interested in filling forms.
  • Sending customers a link to your feedback form through SMS or email is a good idea but the click-through rates may not meet the expectations. Most customers tend to ignore the email. Even if they open the email and land on your feedback forum, they might just give a random rating because not everybody remembers their exact shopping experience after some time. This is why you have to get feedback on a real-time basis.
  • Having an executive to talk to your customers and receive feedback is not very practical. This is because the process involves a couple of challenges. First, the customer may not be very comfortable with the executive. Second, the executive has to manually upload the feedback.

POS devices just overcome all the challenges with the real-time feedback collection system. Customers get to hit the buttons in the feedback rating machine connected to the retail billing machine as soon as they check-out. Unlike the time-consuming process of opening a link and filling the forms, customers get to express their opinion just by hitting one of the buttons before they forget the details of their shopping experience.

You can incorporate this feedback directly into your product pipeline and drive value. Using data integration tools, you can also determine the relationship between the changes in sales and the metrics in the feedback.

Retail POS system in self-service kiosks

Insights from the kiosks can help you understand the difference between made face to face and those made using self-service.

According to statistics from Chili’s, self-service has increased the purchase of add-ons by 20%. This is because customers hesitate to try new items on the menu card due to the fear of mispronouncing and looking unsophisticated in public. Insights like these are valuable to make the customer experience delightful in the future and this is why you should use a combination of technologies to collate feedback.

Compactness of the retail POS system

POS systems at the counters come with a lot of payment options, barcode scanners and a minimized receipt printer that would reduce the footprint size on the counter. Some stores with indoor navigation facilities provide tables to their customers to browse for the things that they need.

These systems can navigate customers to the different sections of the store and even suggest them the products that are related to the ones they are looking for. Mobile automated robotic systems are deployed at the stores where customers can check themselves out with the POS systems incorporated in the robots.