Whether you run a fine-dining or a fast-food, casual or a quick service restaurant, a cafe or a pub, think how you can benefit from technology? There are two reasons for it: One, it improves productivity and service. Two, it helps in attracting and retaining customers.
Smartphones, 4G internet connectivity, and hi-tech gadgets have revolutionized the way people search, connect and buy. Not only this, your customers publicly review and rate their experience about places they visit. With smart technology solutions, you can create a positive and differentiated customer experience.
Integrating technology can help turn tables faster and, keep your customers happy.
Here, are some smart ways in which you can digitize your restaurant business.
(a) Advanced Technology solutions within a restaurant premise:
Use of hi-tech tablets/POS systems for order-placing and taking feedback, cashless transactions using swipe card machines, digital menus, signing credit card bills on the touchscreen, and now iPads are being used as cash registers are few latest technologies.
For instance, Prime Burgers is a fast-food chain in the UK that increased sales by 50% just by replacing static menus with digital ones. Dynamic digital signagesare a perfect vehicle to convey whatever information you want and modify it as per your needs.
Interactive technology is also prevalent is some developed countries where machines are taking over the role of waiters, but interactivity can still be established online by extending loyalty benefits to customers and getting them hungry for more.
Restaurants that are looking to reduce theft, improve employee productivity and offer unmatched guest experience could opt for hybrid tablet POS terminals. This tablet act as a dual-function POS system, where adults can order food and drinks, while children have access to games.
Mobile POS tablets give customers surety from knowing they will get exactly what they have ordered. Additionally, it saves the time of waiters from table to kitchen during peak hours. Posiflex MT4008 helps to bridge the mobile/tablet gap.
(b) The Hospitality industry is embracing the world of digital marketing:
Advertising, re-marketing, reviews and ratings, social media promotions, news, and articles give an opportunity to reach new and existing customers.
Diving into direct marketing is a great way to extend customer loyalty by inviting your customers to events, special promotions and, emailing them discount coupons. View here, International Restaurant Success Industry Report 2017.
(c) Mobile applications and third-party apps:
Quick and easy food-ordering and tracking delivery apps is a hot trend featuring in the latest technology for restaurant success. Mobile ordering boosts sales.
Convenience plays a greater role in consumer expectations today. Zomato, Swiggy and Foodpanda are restaurant aggregator apps that provide the most transparent, easier and joyful experience to customers. Using App-on-lease service you can build your own mobile app at low-cost to take orders, share promotions and book-a-table in advance so that customers don’t have to wait when they arrive. Starbuck has its own mobile app which accounts for about 5% to 20% of sales. All this is only building pressure for those who haven’t implemented mobile ordering yet.
According to the Deloitte report “The restaurant of the future: Creating the next-generation customer experience”, 70% of consumers want restaurant apps to engage with them on a personal level.
Thinking out-of-the-box! Innovative technology solutions worldwide
Digital is disrupting every segment of the hospitality industry by means of in-location technology like POS systems, webcams, digital signages or online and mobile apps. The emergence of new technology will further re-define the way how consumers engage with brands. Restaurants need to invest more in technology to unlock the many opportunities that give them an edge and provide customers a wow experience.